blog, web design

3 Reasons Your Web Site Design Needs To Become Responsive Now

More and more people are accessing the Web from mobile devices — and more than that, the rate at which mobile users are increasing is itself increasing. If this were one of those government projections, 107% of Americans would be using mobile devices for Web use by 2017!

We all know math doesn’t actually work like that, but the numbers are nonetheless pretty stunning. All of this poses an interesting question to webmasters: how should they make their websites available to mobile devices?

There are a few different answers, but the one that’s coming out strongly ahead of the other options is called Responsive Design.  Without using technical language, responsive design asks each incoming surfer about the device they’re using to surf in, and then modifies the content it displays based on its information about the device.

For a classic example, look at http://xkcd.com/1037/ — it’s a simple-looking web comic, but as you resize your browser, it displays more or fewer panels. You don’t get to see the entire picture unless you have two monitors and you stretch your browser window all the way across both of them.

Mobile websites use the same idea, only backwards — the smaller your browser window gets, the more intensely the site focuses on the few elements that are the most useful to the surfer — essentially paring down the less important information so that only the critical things remain.

So why is it important to get your website remade with Responsive Design in mind?

1: The Mobile Market is Growing Daily 

Advertising in the mobile marketplace is growing in importance with every passing day, as more and more people get mobile devices and use them to surf the Web. By the end of 2013, it’s reasonable to expect that if you’re not mobile, you’re going to miss out on a full quarter of your potential web traffic.

2: Google Has Declared Responsive Design a ‘Best Practice’

Pierre Far, the Head Webmaster Trends Analyst at Google, has said in multiple interviews that Google considers responsive design “Google’s preferred format for mobile websites.” That doesn’t necessarily mean an SEO penalty if you’re not using it, but when Google “suggests” something, you can be assured it’s a good idea to implement it.

3: Your Customers Expect You to Have a Mobile-Friendly Site

It doesn’t matter if you’re BigBucksCorp, Goodwill Industries, or Mom-N-Pop-Shop — your customers do have mobile devices, and if you have a web presence at all, your customers do expect to be able to interact with your web presence from their mobile devices.  There’s no excuse for failing to live up to their expectations.

Responsive Design used to be a cute little ‘trick’ that clever programmers used to play tricks on their surfers. But today, it’s a full-fledged industry, and web designers versed in it charge a decent amount for their services. But the ROI on a mobile-friendly webpage is extraordinary, and only gets better the longer you’ve had it in place. Get your website a ‘Responsive’ makeover now, and enjoy the benefits for the rest of your business days.

I have over 10 years of experience developing inbound marketing strategies for small to medium sized businesses. My hands-on marketing and technical skills related to SEO, PPC and Social Media continue to provide my clients a tremendous online exposure – with an outstanding conversion rate.

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