‘linkedin’ Category

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7 Ways to Use LinkedIn for Your Marketing Strategy

LinkedIn advertises itself as the ‘professional’s networking site’, and a lot of business owners think that ‘professional’ means ‘not my customer base’.  Nothing could be further from the truth. Professionals have lives, buy products and services, and feel needs just as deeply as everyone else.   In fact, a recent study by Hubspot found that LinkedIn had the best conversion […]

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