Pay Per Click Management

Optimize Your Results with Professional Management of Pay-Per-Click Campaigns

Paid search engine advertising is based on a simple concept. Marketers buy keywords, bidding an amount they pay each time their advertisement is clicked. However, “pay per click” is anything but simple. The market is in constant flux, moved by the methods of multiple search engines and the actions of numerous competitors, and millions of searchers. Yet, because pay-per-click campaigns offer immediate results and total control over the message, more than $4 billion is spent on paid search advertising annually.

Maximize Profitability

Scott Ciborowski knows what it takes to manage your pay-per-click campaign for maximum profitability.  The first step is choosing the right key words for your business.  Words are selected not only on popularity, but on their ability to deliver a return on investment. Utilizing the latest tracking tools and methods perfected over years of work in the field, Ciborowski can successfully manage your paid search campaign for greater profitability.

Continuous Monitoring

Paid campaigns must be carefully monitored  so that you are not outbid or paying more than you need to pay for certain keywords. Inexperienced marketers can often burn through a budget with little to show for their investment.  Working with Ciborowski can help you avoid costly mistakes and more quickly capitalize on your investment.

Of course getting exposure is only the first step of pay-per-click campaigns, you need the right copy to generate click through won’t guarantee that your ad will be clicked on. Ciborowski’s pay-per-click management services include expert copyrighting and analysis and testing of multiple ads.

Pay-Per-Click Management Services

• Key word research and selection
• Bidding
• Tracking and Monitoring for ad results, click fraud
• Copywriting with Optimization for keywords
• Ad Testing
• Optimized Landing Pages
• Negotiating Ad Rates

Increase the ROI of your pay-per-click campaigns. Call Scott Ciborowski  at (847) 299-8151 or email him at scott@scottciborowski.com