Web Site Audit

Is Your Web site Driving Users and Search Engines Away?

Web designers and webmasters vary in their knowledge of how search engines work, and in pursuit of other goals may design pages that adversely affect a search engine’s ability to find the site. Similarly, a Web site design may be chasing users away if pages take too long to load, or if you require too much information from visitors. This is why we begin our work with a web site analysis.

Technology Review
Scott Ciborowski will review your web site analytics to determine if the search engine spiders are finding your site, and the percent of pages it is indexing. We will identify those features that are obstacles such as pop-up windows, pull-down navigation, frames, broken links, bloated code, and flash. We will also provide the most cost-effective solutions.

User Review
How many clicks does it take users to get the information they want. With a fresh eye, we review your site from the standpoint of the visitor and identify how you can increase the site’s usability.

Content
Users must find valuable information on your site. Without it, you won’t succeed in on line marketing. Scott Ciborowski will evaluate how your site stacks up vs. your completion. Are you providing the content that will convert browsers to buyers.

Five Ways You Can Hurt Your Search Marketing Efforts
1) Include the same metatag descriptions on multiple pages.
2) Change URL addresses without adding a redirect to the new page.
3) Use JavaScript r
4) Ask for too much information from browsers
5) Poor HTML coding

Find out how you can improve your site to win the search game. Call Scott Ciborowski at (847) 299-8151 or email him at scott@scottciborowski.com for a Web site analysis.